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The Pros and Cons of Text Message Marketing

By: Omer S Samiri
Date Added : September 15, 2011 Views : 21
Rate Author : Current : 3.70 /5
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It is possible that you have heard a close business associate talk about text message marketing and how it has done wonders for their business. Being the new trend in the industry that allows business owners to link with their clients and customers via the cell phone, you may be thinking of giving it a try. The following are some of its benefits and drawbacks.

First, it has a high deliverability rate. According to statistics, 94 % of all the text messages sent are read. What this means is that your text message marketing will be seen by everyone you send it to. Moreover, with short message marketing, you are able to considerably shorten the amount of time it takes to market your products. This is especially true if your message recipients have opted to receive your messages. You are able to reach individuals interested in your goods and services with just the touch of a button. You can easily track just how successful text message marketing is. This then makes it possible to make adjustments to the marketing campaign when need arises.

Another reason why you as a business individual should consider using text message marketing is that it comes with customized capabilities. You may choose to have the messages delivered instantly or delayed and delivered at a specific time. What is more, you can change the content of your messages if and when you want to. Text message marketing makes it possible for you to send your customers on-the spot messages and achieve immediate results. If you are a realtor, for example, you can use SMS messaging to inform your clients about new home listings.

Text message marketing has numerous benefits. However, it is not without drawbacks. The first has to do with the fact that text messages are short. You are limited to not more than 160 characters. Additionally, it is not possible to include sound or messages. This greatly limits what you as a business owner can communicate to your customers using SMS marketing. Another drawback of text message marketing is that business owners have to work extra hard to convince would be customers to opt for the SMS service. You risk losing potential customers if you sent them text messages without their consent.

Text message marketing can easily take your business into the next level. However, before you use it, it is imperative that you weigh the benefits and drawbacks. Do not simply adopt it because your competitor has done so. Take the time to research and learn what it is all about. Subsequently, weigh not only how well your target market is likely to respond but also how much it will cost you. Evaluate your business needs as well as your budget prior to using text message marketing. Talk to experts or other business owners that have used it in the past to get a deeper understanding. Only use it if it fits in well with your business’s overall market plan and complements all your other marketing efforts.




Derek SImms is the author of this article on Mobile Marketing. Find more information on Sms Marketing here.

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